STR Global leader says hotel industry metrics are bad, but the worst is behind us.
STR Global, the leading provider of market information to the global hotel industry, now reports on 25 new destinations following significant growth in the number of participating hotels.
The U.S. industry’s occupancy increased 2.5 percent to 55.3 percent, ADR fell 4.7 percent to US$96.06, and RevPAR dropped 2.3 percent to finish at US$53.15.
San Francisco/San Mateo, California, led the increases among the top 25 markets for the week ending 27 February 2010, according to data from Smith Travel Research.
The Canadian hotel industry reported increases in all three key performance measurements during the week of 21-27 February 2010, according to data from STR.
To read more articles from STR and STR Global click here.
You can also find us on Facebook or follow us on Twitter.