In 2008 STR combined its non-North American operations with the two international leaders in the benchmarking arena, Deloitte’s HotelBenchmark and The Bench, to form STR Global. STR continues serving the North-American market which they have been supporting since its foundation in 1985 and STR Global brings the benefits of the well-known STAR reports to a truly global audience. STR and STR Global track supply and demand data for the hotel industry and provide valuable market share analysis for all major international hotel chains and brands. With tens of thousands of hotels, representing over 5 million hotel rooms, participating in our hotel performance surveys, we are the world’s foremost source of historical hotel performance trends and we will offer the definitive global hotel database and development pipeline.
STR’s team will assist you within the North American markets including the US, Canada, Mexico and the Caribbean.
STR Global’s European team will assist you in Europe, the Middle East, Africa and South America.
STR Global’s Singapore team will assist you in the Asia Pacific and Oceania.
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For more than 20 years, STR has been the recognized leader for lodging industry benchmarking and research. And with the formation of STR Global, these companies have become the world’s foremost sources of historical lodging performance trends, global hotel database and development pipeline. As a member of our team, you will have the opportunity to share in our success and be rewarded for your contribution.