Custom DestinationMAP is an individually tailored study available to destinations of all sizes. By surveying destination organizations' meeting planner databases, the destination may better understand its image perception, strengths, and opportunities within the meetings and conventions market.
- One-time deliverable
- Consult with the STR Destination Team on a Custom DestinationMAP study as an affordable way to meet your research objectives and benchmark your results on key image metrics to national norms.
- Particularly useful for DMOs and CVBs.
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DestinationMAP (Meetings Assessment Program), formerly METROPOLL, is a comprehensive syndicated study of the North American meeting market, conducted among a cross-section of major meeting planners.
Compression studies display the “tipping point” at which time occupancy spills from one region of your destination to another, display economic “lift” from events, and exhibit the value of CVB/DMO bookings.