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Compression studies are completely customizable to meet the specific needs of your destination.  Through a study’s findings you are able to fully understand the impact group bookings, transient business and special events have on hotel revenues within your destination.   Easily compare the lift from different events, exhibit the value of your CVB and display how group and transient business differ. Display these findings through custom geographies, specific time periods, hotel class levels and other selected types of custom segmentation. 


  • One-time deliverable (as needed basis)
  • Easily communicate findings with your constituents 
  • Particularly useful for DMOs and CVBs