The STAR program is used by the global hotel industry as a vital revenue management tool. The report benchmarks a hotel’s performance against its competitive aggregate and local market. The STAR program tracks and delivers monthly, weekly and daily data.
- Available for data providers only
- Annual subscription
- Shows your property’s performance against the aggregated performance of your chosen set
- Ability to select up to four competitive sets
- Benchmarks up to 18 months of historical occupancy, ADR and RevPAR data
- Includes year over year percentage change, rank and index
- Individual proprietary data is never shared
- Track your Transient, Group and Contract business by adding on Segmentation for free
The dSTAR Report is accessible online for your convenience and is available on a monthly, weekly and daily basis by annual subscription.
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Enhance your dSTAR Report by including an additional competitive set, Segmentation, Bandwidth, RPM, Pulse or F&B STAR.
Corporate Reports provide your corporate and regional management teams with an overview of your portfolio’s performance against the selected competitors and local markets in one document.