If you missed the 2012 Hotel Data Conference and want to learn what industry experts shared about topics like distribution channel analysis, social and mobile ROI, US industry forecast, top performing markets, impact of large supply growth on performance and customer satisfaction, these presentations are a great resource. In addition, “STR Tool” sessions were incorporated, which presented clients and customers with ways to better utilize the reports they already receive and informed them of exciting new add-ons, technology and products.
Our STAR (Smith Travel Accommodation Report) program is the benchmarking suite which is used by the majority of international and national hotel chains as well as many independently operated hotels. It enables you to track your property’s occupancy, ADR and RevPAR performance against your competition. STAR Reports can help you identify if you are gaining or losing market share and make necessary corrections to your revenue management, marketing and sales strategies. Additionally, STAR Reports include the respective market class performance.
The Hotel Survey is the right starting point for hoteliers to keep up to date with market trends. The Hotel Survey compares your property’s occupancy, ADR and RevPAR performance to your local market. It does not include competitive set information, but you can receive it FREE of charge by supplying your monthly and/or daily data to STR or STR Global.
Corporate Reports give an overview of your portfolio’s market share within one report. They show how your portfolio of hotels is performing and compares the results —for individual properties as well as your whole portfolio—against the competition. Corporate Reports are the ideal summary report for regional and corporate level managers.
There is more to hotels than RevPAR. We track annual profitability data worldwide which enables you to keep an eye on cost control and other revenue generating departments. The Profitability and HOST Programs contain information on hotel revenues and expenses broken down by departments including rooms, food & beverage, marketing, utility costs, and maintenance. Perfect for helping you make sound financial decisions. These reports can be selected on our pre-defined markets or your own chosen set of hotels.
Hotel Reviews are excellent summary reports to help you keep an eye on trends in key global markets. Available by annual subscription, Hotel Reviews are offered for global regions, sub-regions and countries, providing high level overviews of hotel performance in addition to data broken down by key markets.
STR and STR Global Forecasts are the ultimate resource for anticipating hotel industry future performance. Delivered to your inbox in excel format on a quarterly basis, the Market Forecast reports include monthly (at least 18 months), quarterly (6 quarters) and annual (5 years) forecasts. Reports are available for the top 25 U.S. markets and over 40 markets in Europe and Asia. The U.S and Chain Scale Forecast is also delivered on a quarterly basis and includes quarterly (8 quarters) and annual (5 years) forecast data for the total U.S. and each of the seven chain scale segments.
With a sample of over 152,000 hotels and 14 million rooms, the Census Database provides valuable property information about hotels around the world. Perfect for finding out the existing supply in an area or to provide you with a lead list, the Census Database contains standard mailing list data as well as additional fields such as meeting space square footage and management company name.
AH&LA, STR and STR Global work together to provide the most complete worldwide listing of hotel and lodging companies that own, manage, develop or franchise properties worldwide, as well as referral groups and real estate investment trusts. The directory is updated monthly allowing subscribers to stay on top of changes in the industry.
Trend Reports are the ideal report for you if you need data for a hotel development project or if you are buying or repositioning a property. Run on a one time basis, Trend Reports display up to six years of monthly performance data including occupancy, ADR, RevPAR, supply, demand and revenue. Daily performance data can be included upon request and availability. Choose your sample out of our pre-defined markets or customize your Trend Report by choosing your own set of hotels.
The Pipeline suite of products has something for everyone when it comes to future hotel supply. Whether you need a complete overview of existing supply and pipeline information or a custom report pinpointing only the specific details that matter to you, we’ve got you covered. Options are available for annual subscriptions giving you the latest pipeline data every month or a one time report. Hotel construction data is gathered from major chains, management companies and compiled from TWR/Dodge Construction.
For a comprehensive market study, the Lodging Market Data Book provides historical performance trends, incoming supply information, demographic and airport statistics for all U.S. locations. The Data Book is perfect for feasibility studies, marketing plans, budgeting and general research.
Gain crucial insight and determine what your challenges will be before you make your next move with STR’s Market Outlook Tool Kits, which includes a Market Pipeline, Standard Trend and your choice of Market Forecast or Datacast. Available for North America Only.