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STR HeadquartersAbout


STR is the source for premium data benchmarking, analytics and marketplace insights. We provide data that is reliable, confidential, accurate and actionable, and our comprehensive solutions empower our clients to strategize and compete within their markets.

Founded in 1985, STR quickly established itself as the leading hotel data provider in the U.S. In that role, our 30-plus years of service to the hotel industry have led to a number of vital benchmarking performance solutions, establishing market trend transparency and attracting investment capital to the sector. In 2008, we expanded our services internationally, and in 2014, we expanded our benchmarking platform outside of the hotel industry with the launch of our sector analysis division.

Through our years of delivering premier products and client services, we have developed a reputation as a trusted advisor in the marketplace. Integrity is a core value of our culture, and we practice this every day by prioritizing data accuracy and confidentiality. 

Our range of products includes data-driven solutions, thorough analytics and unrivaled marketplace insights, all built to fuel business growth and help our clients make better operational and financial decisions. We are continuously working to enhance our product offerings while shaping the future of industries. 

In 2014, STR launched its newest initiative, Sector Analysis, to expand our benchmarking platform to other industries. In October 2014, we announced our first new industry segment, the health club sector, through a strategic partnership with the International Health, Racquet & Sportsclub Association (IHRSA). In 2015, STR continued its expansion into new industry verticals by entering the self storage industry, tracking supply and development information. 

From idea to implementation, our solutions continue to evolve. But at the end of the day, we know that our work goes beyond the numbers. It is our people who make the difference. Our clients rely on us to help them find success, and our team strives to deliver the best tools and services available in the market.

To learn more about STR’s history, click here to view our timeline.


Tennessean Top Workplace

STR is a regular on the Tennessean's list of Top Workplaces, including earning a No. 1 ranking in the small business category in 2013.  

2016 (midsize business category)

2014 (small business category)

2013 (No. 1 in small business category)

Inc. 5000

In 2012, STR was ranked on The Inc. 5000 list of America’s fastest-growing private companies