STR’s commitment to confidentiality and accuracy has set the industry standard since, as the story goes, Randy and Carolyn Smith, co-founders of STR, launched the company more than 25 years ago from the kitchen table of their home. Today, from its headquarters outside of Nashville, Tennessee, the company gathers lodging industry supply, demand and performance data from hotels located in more than 160 countries. Over 45,000 hotels globally, representing over 5.8 million rooms, are currently using the STAR Report or Hotel Survey to benchmark their hotel’s performance versus a competitive set or market. Over the years, STR has also created numerous products to benefit non-hoteliers that gauge market performance, supply and demand, and forecasts. One of these products is the Hotel Census Database, which houses the information of more than 156,000 hotels worldwide and growing. This database was STR’s first product and what put them on the map.
In 2008 and 2009, STR experienced extreme growth and at the request of its clients, expanded its benchmarking efforts outside North America with the creation of STR Global. STR Global was formed through a merger between STR, The Bench, and Deloitte’s HotelBenchmark. STR Global provides service to all areas outside of North America, while STR continues to provide service to North America and the Caribbean. During this same time period, STR also formed the STR family of companies, which includes STR Analytics and Hotel News Now. By joining forces and expanding their reach, the STR family of companies has become an all encompassing global company that provides data, analysis, research and news to the hotel industry. STR also founded the annual Hotel Data Conference, which brings hotel industry leaders together to discuss the latest trends, evaluate the current market, and present forecasts for the coming year. To find out more about STR’s history as an industry leader. Click here to view timeline.
STR named #1 on 2013 Top Workplace by The Tennessean
STR named #1 on 2013 Top Workplace by The Tennessean in the small business category.
STR named to the 2012 Inc. 5000 list for fastest growing private companies
STR, the leading provider of hotel data, was ranked in Inc. magazine’s sixth annual Inc. 5000 list of the fastest growing private companies in America.